ReFrame Women in Sport is an 18-month Erasmus+ project (2025–2026) that aims to reshape how women in sport are seen and represented in the media. The project equips female athletes, coaches, administrators, and journalists with the skills to challenge bias, build confidence in media engagement, and promote fair and professional portrayals of women across all sports.

ReFrame unfolds through four connected phases combining training, digital learning, and transnational collaboration. The project begins with capacity building and curriculum development, including a Training of Trainers session in Zagreb and the creation of the ReFrame Learning Hub, a Moodle-based open-access platform. Trainers from the four partner countries—Croatia, Belgium, Estonia, and Spain—gain the knowledge to lead local activities and ensure continuity beyond the project.

In the national implementation phase, each partner runs workshops reaching more than 100 women in sport, integrating real-world case studies and digital “nano-learning” exercises such as short podcasts and interactive quizzes. These materials are embedded in the Learning Hub, ensuring accessibility and continued learning.

The third phase focuses on transnational knowledge exchange through the ReFrame Media CoLab in Barcelona, where journalists and women in sport collaborate to produce gender-sensitive media content. This exchange bridges the gap between the sports and media sectors, encouraging a new standard of inclusive storytelling.

Finally, the sustainability and policy phase ensures that the project’s impact endures. Partners will finalise the Learning Hub for public access, share policy recommendations with sports federations and media organisations, and hold a final dissemination event to expand ReFrame’s reach across Europe.

The consortium combines complementary expertise:

• SportAktiv (Croatia) coordinates the project and leads training implementation.

• EdUcAntwerp (Belgium) ensures pedagogical quality in all learning modules.

• femLENS (Estonia) develops the Media CoLab and leads digital storytelling and journalist training.

• Associació Esportiva Ciutat Vella (Spain) manages community engagement, dissemination, and sustainability efforts.

By the project’s end, ReFrame will have trained over 100 women in sport and 20 media professionals, produced a permanent open-access learning hub, and set a new standard for how women in sport are represented—confidently, fairly, and on their own terms.