Last week, partners of the ReFrame – Women in Sport project met in Zagreb for a Training of Trainers session, an important step in supporting more inclusive media practices around women in sport.

ReFrame works across four countries to help women in sport develop media and advocacy skills while giving journalists practical tools for gender-sensitive reporting. The project brings together sport organisations, educators, and media professionals to encourage fair and ethical representation in everyday media.

In Zagreb, trainers explored gender bias in sports coverage, learned strategies for inclusive language and visuals, and discussed ethical storytelling practices that centre women’s experiences and achievements. The session also focused on how to prepare trainers to deliver workshops to athletes, sports organisations, and journalists in their own countries.

femLENS contributed to in-depth discussions on project development, helping to plan activities, and further refine the training programme offered during the session.

The project is coordinated by Sport Aktiv Zagreb in Croatia, with EducAntwerp in Belgium supporting inclusive pedagogy and learning design, and Aei Ciutat Vella in Spain leading communication and outreach. The training in Zagreb sets the stage for national workshops that will put these practices into action across the partnership.

By combining hands-on training with reflection on ethics and gender, ReFrame continues to foster small but meaningful changes in how women in sport are seen and heard in the media.